About Us
Discovering the Heart and Soil: A Friendly Dive into JR Farms
Origin Story
It all began when our founder, Nand Kishore Chaudhary, a man of humble beginnings, looked within to discover a newfound purpose. Success in the global design industry through Jaipur Rugs graced his life, yet he felt a calling that transcended mere material achievements. Inspired by the hands that wove magic into rugs, he realised the true essence of connectedness – between artisans and the world, nature, and nourishment.
With profound introspection, NK returned to his farmhouse, where the scent of the earth mingled with the whispers of the wind. Here, he took the first step on his healing journey, which began with the soil beneath his feet. He found solace in the simplicity of nature, and with each passing season, he reaped more than just a harvest; he harvested health and inner peace.
He witnessed the transformative power of clean, organic produce and its potential to heal bodies, communities, and the planet.
His dream is to connect growers and consumers directly, nurturing a relationship where nourishment transcends transaction. He wanted to build a world where every morsel of food would carry the love and care of the hands that sowed the seeds, tended the crops, and harvested the bounty.
Driven by this vision, he set out on a new path – to create a platform that unites farmers with families and hearts with hands – JR Farms.
And so, the legacy of a visionary unfolded as Nand Kishore Chaudhary, the weaver of dreams, stitches a future where food becomes a tool of healing, and the world becomes a tapestry of love.
JR Farms
We are a Farmer Allied Intermediary.
We work with smallholding organic farmers practising chemical-free farming in India to help them connect to the market and earn fair prices for their produce.
We are passionate about:
- The wisdom of our farmers
- The health of our soil
- The connection between our growers & consumers
Our Community
We are a community of growers, farmers, researchers, agri-entrepreneurs, and more.
This community grows daily as our team identifies organic farmers, evaluates farmlands & practices, and handholds these farmers in rural India.
Farming Practices
Growing Together, Sustaining Futures: Our Commitment to Organic Farming
Our network combines orchards, crop fields, vegetable gardens, food forests, and dairy farms, each practising its philosophy – from ancient natural farming, traditional organic, and permaculture to regenerative, biodynamic, and others.
The core remains good food and happy soil :)
Our Values
One Family, One Earth
We view our team, farmers, customers, and the planet as one interconnected family working together for a sustainable future.
Empowering Small Farmers
We are committed to uplifting smallholder farmers by providing them with fair prices and access to a wider market, empowering them to thrive.
Sustainability at Heart
Sustainability is the core of our practices. We promote eco-friendly farming methods to protect the environment and preserve natural resources.
Purely Organic
We take pride in offering 100% organic produce, free from harmful chemicals and pesticides, ensuring the health and well-being of our customers.
Direct Farm-to-Table
By eliminating intermediaries, we establish a direct connection between farmers and customers, guaranteeing fresher, healthier produce on your plate.
Community Support
We believe in giving back to the communities we work with, supporting local development, and fostering a sense of collective growth.
