Privacy Policy

2.1 Personal Information You Provide:

• Account Information: Name, email address, phone number, and password when you create an account
• Delivery Information: Shipping addresses, billing addresses, and contact details for order fulfillment
• Payment Information: Payment details processed securely through Razorpay (we do not store complete card numbers)
• Order History: Records of products purchased, order dates, amounts, and transaction details
• Communication Data: Messages, reviews, feedback, and customer support inquiries
• Business Information: For B2B customers - company name, GST details, credit terms, and outstanding balances

2.2 Information Collected Automatically:

• Device Information: IP address, browser type, operating system, and device identifiers
• Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths
• Cookies and Tracking: We use cookies and similar technologies to enhance your browsing experience and analyze site performance
• Location Data: General location information based on IP address to determine delivery availability

2.3 Information from Third Parties:

• Payment processors (Razorpay) for transaction verification
• Logistics partners for delivery tracking and status updates

3.1 Order Processing and Fulfillment:

• Process and fulfill your orders
• Arrange delivery and shipping
• Send order confirmations and status updates
• Handle returns, refunds, and customer support inquiries
• Manage inventory reservations

3.2 Payment Processing:

• Process payments securely through Razorpay
• Verify transactions and prevent fraud
• Manage B2B credit accounts and outstanding payment tracking
• Issue refunds when applicable

3.3 Communication and Marketing:

• Send newsletters and promotional offers (with your consent)
• Provide customer support and respond to inquiries
• Notify you about new products, seasonal picks, and special offers
• Send important updates about our services, policies, or your account

3.4 Platform Improvement:

• Analyze usage patterns to improve our website and services
• Personalize your shopping experience and product recommendations
• Conduct research and analytics
• Test new features and functionality

3.5 Legal and Security:

• Comply with legal obligations and regulations
• Protect against fraud, unauthorized access, and abuse
• Enforce our Terms and Conditions
• Resolve disputes and investigate complaints

4.1 Service Providers:

• Payment Processors: Razorpay for secure payment processing
• Delivery Partners: Logistics and courier services for order delivery
• Technology Providers: Hosting, database management, and cloud storage services
• Analytics Services: Tools for website analytics and performance monitoring

4.2 Legal Obligations:

• When required by law, court order, or government regulations
• To protect our rights, property, or safety, or that of others
• In connection with fraud prevention and investigation

4.3 Business Transfers:

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4.4 With Your Consent:

We may share information for other purposes with your explicit consent.

5.1 What Are Cookies: Cookies are small text files stored on your device that help us recognize you and remember your preferences.

5.2 Types of Cookies We Use:

• Essential Cookies: Required for website functionality, including shopping cart and authentication
• Performance Cookies: Help us understand how visitors use our site to improve performance
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Track your browsing to show relevant advertisements

5.3 Managing Cookies: You can control cookies through your browser settings. However, disabling essential cookies may affect website functionality.

We implement industry-standard security measures to protect your personal information:

• Encryption of sensitive data during transmission (SSL/TLS)
• Secure storage of customer data with access controls
• Payment processing through PCI-DSS compliant third parties
• Regular security audits and vulnerability assessments
• Employee training on data protection best practices

While we strive to protect your information, no method of transmission over the internet is 100% secure. You are responsible for maintaining the confidentiality of your account credentials.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

• Account Data: Retained while your account is active and for a reasonable period after closure
• Order History: Retained for 7 years for accounting and tax purposes
• Payment Records: Retained as required by financial regulations
• Marketing Data: Retained until you unsubscribe or request deletion

You have the following rights regarding your personal information:

8.1 Access and Correction: You can access and update your personal information through your account settings or by contacting us.

8.2 Data Deletion: You can request deletion of your personal information, subject to legal and contractual obligations.

8.3 Marketing Opt-Out: You can unsubscribe from marketing emails by clicking the "unsubscribe" link in our emails or updating your preferences in your account.

8.4 Data Portability: You can request a copy of your data in a structured, machine-readable format.

8.5 Withdraw Consent: You can withdraw consent for data processing where consent is the legal basis.

To exercise any of these rights, please contact us at privacy@jrfarms.com.